DELTA ELECTRONICS TÜRKİYE
Could you please introduce yourself first?
I am Ali Naim Küçük. I graduated from Yildiz Technical University, Electrical Engineering departmant and completed Engineering Management master degree at Galatasaray University. During 15 years of my work experience, I took several roles on industrial automation and energy markets. I have been working for DELTA Electronics Türkiye as AC Drive Product Manager in last 3 years.
Can you tell us about your company?
Ali Naim Küçük: DELTA, founded in 1971, is a global provider of power and thermal management solutions. Its mission statement, "To provide innovative, clean and energy-efficient solutions for a better tomorrow," focuses on addressing key environmental issues such as global climate change. As an energy-saving solutions provider with core competencies in power electronics and automation, Delta's business categories include Power Electronics, Automation, and Infrastructure.
We are working in automation business group that provides solutions for machine, factory and process automation with our wide range of products. Therefore, the most efficient solutions are provided to the end users via the integration and harmony of different kind of devices.
Any updates on your R&D facilities and investments?
Ali Naim Küçük: Headquartered in Taiwan, DELTA invests over 8% of the group's annual sales revenue in R&D and has worldwide R&D facilities China, Japan, Singapore, Thailand, the U.S.A., and Europe. DELTA has over 9,900 R&D engineers throughout the world with R&D activities coordinated on a global scale.
How long DELTA operates in Turkey?
Ali Naim Küçük: DELTA Telecom Business Group has been operating in Turkish market in last 12 years and Industrial Automation part has been represented successfully by business partners for around 20 years.
DELTA Electronics Turkey, completed its structuring and investment processes including local sales, marketing, service and logistics functions in the automation field. We work together with our team and business partners, each of whom is competent in their own expertise, by applying our new product groups and solutions in the most accurate way to increase the efficiency of end users for them to achieve more competitive production in their own fields.
Could you provide information about your product groups and services?
Ali Naim Küçük: As being a top level automation supplier; we offer products and solutions with high performance and reliability, including ac motor drives, motion control systems, programmable logic controllers (PLC), human machine interfaces (HMI), machine vision systems, sensors, meters, power quality devices and robot solutions. We also provide information monitoring and management systems such as SCADA and Industrial EMS for complete, smart manufacturing solutions.
What are your competitive advantages that enables users to choose your products in the elevator industry?
Ali Naim Küçük: The main products we offer for elevator market are VFD-ED series AC motor drives and power supplies. On the other hand, many other products like PLC, HMI and encoder are commonly used in this sector.
VFD-ED series AC motor drive designed for elevators are based on years' of experiences in designing AC motor drives, and the experience accumulated since the first Delta elevator AC motor drive VL series launched in 2007. The VFD-ED Series Not only keep safety as first priority but also enhances operation efficiency and riding comfort. VFD-ED stands out with wide power range up to 75kW, highest level of gearless motor (PM) riding performance, rescue mode with 48VDC batteries and 230VAC UPS, advanced FOC (field oriented control) vector control algorithm, direct landing over CAN communication and various language support including Turkish.
DELTA is world’s number one industrial power supply manufacturer for many years and its power supply products have been the first choice of top information technology, telecommunication and consumer electronics equipment manufacturers with the help of more than 40 years of experience and over 500 different models. Over voltage, over current, over temperature, short circuit and electrical shock protections are built-in as standard on all power supply models and optionally high IP level protection and sector-based certifications are available.
What is the key element of being successful in the elevator industry?
Yunus Aliş: DELTA continues its R&D activities in the elevator sector as well as in other fields. We try to respond to changing market conditions and users' needs with the most suitable products. As Delta, we are inspired by similar success stories globally. We know that; extensive sales and marketing network, strong technical support and customer oriented product warranty terms are the essential parts of the elevator market in Turkey so; we are acting according to this strategy.
Being a company close to field makes a difference in our sector. How do you build your marketing network as a company in this industry where personal relations are important?
Yunus Aliş: As DELTA, we are constantly trying to be with our users at site. We have regional sales responsibles and 18 partners as Delta product sales and technical support points all over Turkey. All of our partners are located in central locations where our entire geography can be covered. Our users in the elevator industry can supply the VFD-ED elevator driver they need, including a 30 kW product, at any time and benefit from technical support.
Could you evaluate the year 2020, which was under the challenge of the pandemic, in terms of your company and our industry?
Yunus Aliş: Since World Health Organization declared the Covid-19 virus as a global pandemic, the world has been struggling with all its might to prevent both health and economic risks from deepening. China in the first place and then the outbreak of the crisis in some European countries such as Italy changed the route of many international buyers to less risky Turkey in the elevator market. We can say that the upward rise in exports in July is an indicator of this. In addition, new sectors that emerged during the pandemic process, companies initiating studies on Performance Evaluation Systems, Productivity and Integrated Production were the factors that increased our market share for us.
What is your plan and expectations for 2021?
Yunus Aliş: As DELTA, we always have a solution-oriented approach to our users and recommend the most suitable product for them. We also try to ensure that the user gets the most benefit from this product. In the short term, we think we need to explain the Delta Electronics brand better to the market. With the end of the pandemic, we plan to meet with our user group in the market and organize regional conferences and trainings.
VFD-ED series elevator drive has advanced features, competitive price and supporting key safety standards of Turkish market. We plan to convey both our brand and the features of our VFD-ED elevator drive to our users in the industry in the best way possible. We aim to provide our users, VFD-ED drive, power supply, encoder and other products.
Could you tell us about the problems you encounter in the elevator market and your solution suggestions to them?
Ali Naim Küçük: Increasing competition environment have forced the elevator market to segmentation that produces "price-oriented" and "high performance" solutions. As DELTA, we aim to deliver the highest performance solutions to our users with relatively reasonable price levels. I believe that we will strengthen this approach in 2021 with our new generation products, which are currently in R&D phase.
Would you like to add something?
Ali Naim Küçük: We would like to thank you for giving us this opportunity and wish success and happiness to the all members of the sector.