EQ Lift to Focus on Regional Breakthroughs in 2025
EQ Lift General Manager Ömer Nasuhi Haskul stated that despite the challenging market conditions of 2024, the company exceeded its targets thanks to the recovery in the second half of the year and intense demand. Emphasizing that they have achieved a significant success in their third year, Haskul said that they will continue to grow with exports, production efficiency and technology investments.
In 2024, geopolitical risks and economic uncertainties challenged the export sector. While the money transfer problems experienced from Russia at the beginning of the year had a negative impact, recovery was achieved in the second half of the year. EQ Lift overcame difficulties by exporting to 27 countries and maintained its strong position in regions such as Russia, Eastern Europe, the Middle East and South Africa.
Haskul stated that the Turkish elevator industry is struggling in global competition and that Turkish companies are losing advantage due to China's aggressive price policy, rising raw material costs and the stagnant exchange rate. Emphasizing the need to focus on R&D investments in order to maintain competitiveness, Haskul stated that it is not enough to increase production capacity, innovative and technological moves are essential.
The company considers energy efficiency among its priorities and aims to increase efficiency in its production lines with robotic systems, CNC machines and artificial intelligence-supported organizations. For 2025, regional expansion is among the most important strategies. Saying that they expect a rapid revival in the Palestinian and Syrian markets, which are in the process of post-war reconstruction, Haskul stated that they will develop their growth strategies with international collaborations and local partners.
EQ Lift aims to increase its regional solution partners and create dynamic collaborations by participating in important fairs around the world in 2025. Stating that they aim to overcome the disadvantage of Turkish companies in price competition with innovative products and operational speed, Haskul emphasized the need to invest in R&D and human resources for the long-term growth of the sector. He said that 2025 will be a strong year for EQ Lift, shaped by regional breakthroughs and innovative strategies.
