GEE 2025: The elevator and escalator industry will gather in Milan
GEE – Global Elevator Exhibition will open its doors as part of the MIBA 2025 event taking place in Milan from November 19–21, 2025.
The exhibition, which will take place at a time when the Italian elevator and escalator market has reached a size of 2.9 billion euros and recorded a growth rate of 9.5%, will highlight innovation, technology and sustainability in the sector.
Growth and transformation winds in the elevator industry
In recent years, there has been significant growth in both vertical and horizontal mobility solutions. The expanding construction sector and urban transformation projects in Italy have increased the demand for elevators and escalators.
GEE 2025 will bring together international manufacturers, technology providers and industry professionals in Milan to further accelerate this momentum.
Highlights of the fair:
- Smart elevator systems,
- Energy-efficient solutions,
- Seismic-resistant safety technologies,
- IoT-integrated mobility products.
Key themes of GEE 2025 Digitalization: AI-enabled elevator systems, remote monitoring and maintenance technologies.
Sustainability: Energy-efficient motors, regenerative drives and eco-friendly materials.
Innovation: Integrated vertical mobility solutions designed for smart cities.
Safety: Next-generation safety protocols, cybersecurity compliance and fire-preventive elevator systems.
GEE is strengthening its position with strategic partners in the industry
GEE 2025 is being organized in collaboration with important industry organizations such as the Italian Elevator and Maintenance Companies Association (ANACAM).
Thanks to these collaborations, the aim is to attract more participants and visitors from both Europe and around the world to the fair.
In addition, participants will be able to:
- Follow new market entry strategies,
- Keep up with regulatory changes in the sector,
- Explore export opportunities.
A meeting shaping the future of the elevator industry
GEE 2025 is not just a product exhibition fair; it aims to be a global innovation platform shaping the future of the industry.
Industry representatives from Europe, the Middle East, Asia and the Americas will gather in Milan to explore new partnerships and investments.
According to Italy's elevator industry data:
- Continued growth focused on production and exports is expected by 2025.
- Investments in digitalization and energy efficiency will be at the forefront of the industry's agenda.



