Hatemlift: Our 2023 export performance was quite successful
Hatemlift General Manager Muhammet Abdullah Hamurcu stated that their export performance in the elevator sector in 2023 was quite successful and said, "We achieved our goals set at the beginning of 2023. Our goals for 2024 include strategic goals such as expanding our existing customer base and opening up to new markets."
Noting that in their 2023 export activities, they made special adaptations in order to make their products and services suitable for the needs of target markets, Hamurcu said, "These adaptations include improvements in technical specifications and designs. We especially focused on adapting to the standards and demands in certain geographical regions.
We make significant investments in R&D and innovation activities. The impact of these investments on the product development process helps us gain a competitive advantage in the industry and increase customer satisfaction."
Hatemlift General Manager Muhammet Abdullah Hamurcu also mentioned that the European Green Deal and similar regulations have an impact on production and export activities and added, "In this context, we prioritize efforts to make our products environmentally friendly and sustainable. In order to comply with Turkey's green industrial policies, we plan to integrate our elevator production process in 2024, focusing on more sustainable and environmentally friendly practices.
Investments in green technologies help us increase the competitiveness of our products in the European market. Customers' tendency to reduce environmental impact increases the desirability of our products.
Fluctuations in global supply chain management and challenges in procurement processes have impacted our manufacturing and export operations. We have adopted a flexible supply chain strategy to respond to these challenges, taking measures such as alternative sources of supply and inventory management.
Our vision for the next 10 years is to focus on innovation and maintain leadership in the industry. Our key strategies include expansion in global markets, strengthening leadership in sustainability and increasing customer satisfaction.
We hope Elevex Konya 2024 Elevator fair will make significant contributions to our industry."