MP Yener Övünç Asansör spent 2023 export-oriented.
"Our direct and indirect exports in 2023 covered a significant portion of our total production. Nevertheless, we can see from the reports that there is no increase compared to previous years, and that the export rate has decreased. The reasons are obvious: the worldwide economic recession, the effect of inflation in our country, the aggressive sales policy of the Chinese market, and political problems in neighboring countries." MP Yener Övünç Asansör General Manager Sevinç Yener said that as a company that has proven itself and achieved continuity in certain markets, their goal is to take permanent steps towards the future with their stakeholders.
Sevinç Yener stated that MP Yener Övünç Asansör's R&D, product development and especially machine park development investments continue continuously in order to ensure differentiation and competitive advantage in global markets, and added: "Better quality projects require more conscious working processes. In this case, you need to improve yourself even in order not to go backwards. R&D and investment is an issue we are sensitive about. This sensitivity brings with it a high cost in terms of both technical team and equipment. We see the positive effects of the work we have done as a company, and we hope that a market structure will be formed where everyone can reap the rewards of their work."
Asked about the effects of the European Green Deal and related regulations on MP Yener Övünç Asansör's production and export activities, Sevinç Yener said the following:
"As you know, in line with environmental targets, the EU has announced targets under the title of Green Deal in many topics from industry to agriculture, energy to finance. The agreement, which aims to make the consumption of natural resources conscious, entered into force in 2023 and Turkey signed it. I believe that the steps of the agreement will benefit our country in the future, especially in line with EU targets. Moreover, as conscious citizens of the world, it is the duty of all of us to protect the environment. In our production activities, we make arrangements for clean energy, sustainable industry, sustainable movement and pollution disposal.
The Green Deal titles bring regulations to reduce carbon emissions in industry. We are trying to adapt ourselves as much as possible.
We started the process by converting our company vehicles into electric vehicles. Our goal is to complete this transformation by 100 percent in a short time.
One of the important topics of the agreement is to reset energy dependency. We are trying to take a step in this regard by working on the use of solar energy. Our goal is to switch to solar energy use. We care about the issue and consider it our duty to take steps to protect the world that belongs to all of us. Electric energy is one of our most important consumption items in our production and field activities. We aim to meet this need from natural resources with minimum carbon emissions.
Although investment costs in green technologies may seem like a burden in the current conditions, the evolution of energy use to environmentally friendly and low-cost methods will have a positive impact on companies in the medium term. In the long term, it seems that adapting to these transformations will be a mandatory part of the process as well as beneficial in order to avoid being affected by the additional taxes to be imposed against carbon consumption within the scope of the Green Deal. We are very happy to be taking these steps. The process will lead us all in this direction with the development of standards and certification steps."
"We carry out our activities using local products as much as possible"
MP Yener Övünç Elevator General Manager Sevinç Yener noted that the fluctuations in global supply chain management and the difficulties in procurement processes disrupted the work of companies working with imported products, and said, "We carry out our activities using domestic products as much as possible. As a company, our use of imported materials is quite low, we continue with domestic products as much as possible. Although we experienced delays in some components we procured through our business partners, there were no serious disruptions due to fluctuations in global supply chain management. Our export operations, on the other hand, were affected more by political and economic reasons than logistical ones. We are trying to find solutions with our business partners as much as we can, but we are affected by national and international problems just like everyone else.
On this occasion, our wish for 2024 is that all political problems, especially the wars between Russia-Ukraine and Israel-Palestine, which have caused the massacre of innocent civilians, are resolved.
As a company, our primary goal for 2024, as in previous years, is to improve ourselves. We see increasing the quality and added value content of our products as the main factors that will lead us to success in the long term. It is important to move forward without compromising these goals under difficult conditions. Commercial ups and downs, political factors and the economic concerns that naturally result from these processes should not hinder development processes. We are trying to do this.
With sustainable development, we aim to take a stronger role in the world elevator market in 10 years, taking advantage of the geopolitical advantages provided by our country."