Page 73 - LIFT VISION 26

equipment manufacturers with the help of difference in our sector. How do you build in some European countries such as Italy
more than 40 years of experience and over your marketing network as a company in changed the route of many international buyers
500 different models. Over voltage, over this industry where personal relations are to less risky Turkey in the elevator market. We
current, over temperature, short circuit and important? can say that the upward rise in exports in July
electrical shock protections are built-in as Yunus Aliş: As DELTA, we are constantly trying is an indicator of this. In addition, new sectors
standard on all power supply models and to be with our users at site. We have regional that emerged during the pandemic process,
optionally high IP level protection and sector- sales responsibles and 18 partners as Delta companies initiating studies on Performance
based certifications are available. product sales and technical support points all Evaluation Systems, Productivity and
over Turkey. All of our partners are located in Integrated Production were the factors that
What is the key element of being successful central locations where our entire geography increased our market share for us.
in the elevator industry? can be covered. Our users in the elevator
Yunus Aliş: DELTA continues its R&D activities industry can supply the VFD-ED elevator driver What is your plan and expectations for 2021?
in the elevator sector as well as in other they need, including a 30 kW product, at any Yunus Aliş: As DELTA, we always have a
fields. We try to respond to changing market time and benefit from technical support. solution-oriented approach to our users and
conditions and users' needs with the most recommend the most suitable product for
suitable products. As Delta, we are inspired by Could you evaluate the year 2020, which was them. We also try to ensure that the user gets
similar success stories globally. We know that; under the challenge of the pandemic, in terms the most benefit from this product. In the
extensive sales and marketing network, strong of your company and our industry? short term, we think we need to explain the
technical support and customer oriented Yunus Aliş: Since World Health Organization Delta Electronics brand better to the market.
product warranty terms are the essential parts declared the Covid-19 virus as a global With the end of the pandemic, we plan to meet
of the elevator market in Turkey so; we are pandemic, the world has been struggling with our user group in the market and organize
acting according to this strategy. with all its might to prevent both health and regional conferences and trainings.
economic risks from deepening. China in the
Being a company close to field makes a first place and then the outbreak of the crisis VFD-ED series elevator drive has advanced
features, competitive price and supporting key
safety standards of Turkish market. We plan
to convey both our brand and the features of
our VFD-ED elevator drive to our users in the
industry in the best way possible. We aim to
provide our users, VFD-ED drive, power supply,
encoder and other products.

Could you tell us about the problems you
encounter in the elevator market and your
solution suggestions to them?
Ali Naim Küçük: Increasing competition
environment have forced the elevator market
to segmentation that produces "price-
oriented" and "high performance" solutions.
As DELTA, we aim to deliver the highest
performance solutions to our users with
relatively reasonable price levels. I believe
that we will strengthen this approach in 2021
with our new generation products, which are
currently in R&D phase.

Would you like to add something?
Ali Naim Küçük: We would like to thank
you for giving us this opportunity and wish
success and happiness to the all members
of the sector.

LIFTVISION 73
www.liftvision.net